About Rarebreed Dining
Rarebreed Dining operates three premium modern inns across the home counties, combining high-quality food with a strong service culture.
Each venue has its own identity - from cocktail-led spaces to neighbourhood pubs - but all are built around the same principle: guest experience comes first.
The business is led by Sam Reed, Co-Managing Director, whose background includes Disney service training - shaping Rarebreed’s focus on consistency, detail, and hospitality at scale.
"Great service will make up for bad food. But bad service will ruin great food. Service is absolutely the number one for us."
Sam Reed, Co-Managing Director, Rarebreed Dining
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The challenge
Rarebreed had been using a well-known hospitality platform. On paper, it worked. In practice, reporting was buried behind layers of filters, managers repeated the same manual work across all three sites, and Sam was constantly chasing them to check it had been done. TripAdvisor had to be checked separately because the platform wasn’t capturing everything reliably.
“The system technically worked - it just didn’t work well.”
Three key challenges:
Time lost to manual admin across managers
Limited visibility across locations
No efficient way to extract insights from reviews
Why RevVue
RevVue came through a recommendation. Sam looked at other options, but nothing grabbed him the way RevVue did - their customer service, the look of the system, and their willingness to adapt.
“Other providers were like, ‘No, we don’t do that.’ Whereas with these guys, it was very much, ‘Let’s figure this out together.’”
What sealed it was something less tangible: RevVue felt like a company that wanted Rarebreed to succeed - not a vendor collecting fees, but a partner invested in the outcome.
“It really is the feeling for me that they want us to succeed. Whereas with other systems, it’s like, ‘We’ve got you signed up. See you in two years.’”
It’s not just software doing work for them - it’s a team that understands the industry and shares knowledge.
The solution
RevVue replaced manual workflows with a structured, efficient system. All reviews are drafted instantly using AI, aligned with Rarebreed's tone of voice - managers review and accept. Reports surface key trends instantly, with AI summaries pulling top themes across months of reviews. All platforms are managed in one place, and guest survey feedback triggers recovery follow-up within the same system.
AI-Powered Review Responses
With one click, RevVue drafts responses across all outstanding reviews - matched to Rarebreed’s tone of voice. The responses are good enough that managers rarely need to change them. Rarebreed now aims to respond to every review. With RevVue, that goal feels achievable for the first time.
"I love just clicking that button and then seeing all of them written. That's a good half an hour saved, right there."
The impact goes beyond time. Rarebreed now aims to respond to every single review. Sam is clear about why: on platforms like Google, an unanswered negative review tells the world you agree with the complaint. How you respond is sometimes more important than the review itself.
Custom Reporting and AI Insights
Before RevVue, preparing for a management meeting meant a lot of time sifting through data. Now, Sam uses custom reports he's built inside the platform to pull exactly the headlines he needs - no more, no less. When 12 people are in the room, he doesn't need the detail of every individual complaint. He needs the patterns.
The AI analysis feature takes that a step further. Every quarter, Sam asks RevVue's AI to summarise the three best and three worst themes from the past three months of reviews. The answer comes back in minutes.
"That probably saves me an hour of work. What I had to do previously now takes five minutes."
Sam uses these insights in board meetings with investors and in weekly catch-ups with venue leaders and head chefs. It means he walks into every conversation armed with the data - and the team knows he's watching.Integrated review management
RevVue enabled iSushi to collect and manage reviews directly on platforms like Google. Customers can easily leave feedback via SMS and other touchpoints, increasing both volume and visibility.
Manager Time Back on the Floor
The cumulative effect of these features is what matters most to Sam. Before RevVue, managers were coming in an hour early to sit behind a laptop doing review admin. Now, the system handles most of the heavy lifting and daily review management takes minutes rather than dominating the start of a shift. That time goes straight back to the floor - spent with guests, supporting teams, or planning events.
"Because of how easy the system is to use, it doesn't actually take that much time. Wage costs are our biggest costs. If we can cut down manager time, that's a lot more time they can spend with the guests or looking after their staff."
Perhaps the most telling metric is the one you can't measure in a dashboard: Sam no longer hears complaints about the review system. With the previous provider, there was constant moaning - things not working, tasks piling up, frustration with the interface. With RevVue, silence.
"When you've got a good system, you shouldn't be hearing about it. With RevVue, I don't hear anything - which should be the biggest compliment they can get."
Looking Ahead
Rarebreed Dining is in a strong position. The group is up year on year - something not many hospitality companies can say right now. Sam and his co-MD are focused on growth, with plans to add new sites when the right opportunity comes along. Efficiency is key to that ambition. When a new venue opens, Sam doesn't want to be migrating a dozen clunky systems. He wants tools that slot in and just work.
RevVue fits that vision. Sam describes the difference as moving from "systems we have to work on" to "systems that work for us." It's a philosophy that extends beyond review management - it's how Rarebreed thinks about every piece of technology in their stack.
"I'm really glad I joined at this stage because I think as they grow, it's only gonna be better for both sides."
