Customer Story

How iSushi Increased Reviews by 401%, Improved Ratings by 11%, and Took Control of Customer enquiries

RevVue handles guest inquiries automatically across email, chat, and web, so your team can focus on real bookings instead of repetitive questions.

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3 min read

Table of contents

Key Results

  • +401% increase in Google reviews

  • +11% increase in Google rating

  • +13% increase in guest retention

  • 15,000+ customer reviews collectedReplies to online reviews in minutes

Key Results

  • +401% increase in Google reviews

  • +11% increase in Google rating

  • +13% increase in guest retention

  • 15,000+ customer reviews collectedReplies to online reviews in minutes


About iSushi

iSushi is one of Norway's fastest-growing takeaway sushi chains. Founded in 2012 by Jeanette and her father - who were simply tired of having to go into the city for good sushi — the brand now 11 locations servin suburbs across the west coast of Norway.

Close to $10M USD in revenue. 14% profit margins. #1 for guest satisfaction amongst restaurant chains in Norway. Run by a 3-person central team.

No bonus is paid unless a guest is happy. It's built into the culture.

Image caption goes here

The challenge

As iSushi scaled, customer communication didn't keep up.

Guest enquiries landed in shared inbox across all location - no shared system, no visibility, no accountability. Jeanette had no reliable way to know whether managers were reading messages, let alone responding to them.

They lost a catering booking because a manager hadn't replied for a week. No one knew until it was too late.

"We had little control over whether they replied, how quickly they replied, or whether they replied at all."

Their feedback setup had the same blind spots. A survey-only tool with no connection to Google or any public review platform - no way to grow their online reputation, respond to public feedback, or understand how they compared externally.

This created three key challenges:

  • No overview of customer communication across locations

  • Missed opportunities due to slow or absent responses

  • Limited ability to learn from customer feedback at scale

What actually changed

Before

Enquiries in shared inbox, no central visibility

No accountability for manager response times

Lost a catering booking - no one knew

Survey-only tool

Google reviews were not a focus area and got little reviews

0% reply rate to Google reviews

After

Every enquiry centralised, assigned, and tracked

Full visibility across all locations

0 missed enquiries, no missed catering orders

15,000+ reviews collected in 6 months - Surveys, reviews, and enquiries in one system

+401% Google reviews and increased google rating of 11%

Responding to reviews now takes minutes with help of AI

What actually changed

Before

Enquiries in shared inbox, no central visibility

No accountability for manager response times

Lost a catering booking - no one knew

Survey-only tool

Google reviews were not a focus area and got little reviews

0% reply rate to Google reviews

After

Every enquiry centralised, assigned, and tracked

Full visibility across all locations

0 missed enquiries, no missed catering orders

15,000+ reviews collected in 6 months - Surveys, reviews, and enquiries in one system

+401% Google reviews and increased google rating of 11%

Responding to reviews now takes minutes with help of AI

What actually changed

Before

Enquiries in shared inbox, no central visibility

No accountability for manager response times

Lost a catering booking - no one knew

Survey-only tool

Google reviews were not a focus area and got little reviews

0% reply rate to Google reviews

After

Every enquiry centralised, assigned, and tracked

Full visibility across all locations

0 missed enquiries, no missed catering orders

15,000+ reviews collected in 6 months - Surveys, reviews, and enquiries in one system

+401% Google reviews and increased google rating of 11%

Responding to reviews now takes minutes with help of AI

Why RevVue

iSushi wasn’t just looking for a new tool - they were looking for a partner.

Their previous solution lacked flexibility and had stopped evolving. RevVue stood out by being responsive, adaptable, and aligned with how iSushi wanted to operate.

“I’m looking for a partner, not a supplier.”

The solution

With RevVue iSushi have now centralised every guest touchpoint into one system: email enquiries, survey feedback, and online reviews - all visible, all owned, location-aware down to GM level.

For the first time, Jeanette had a live view across all 11 locations. Every enquiry assigned. Every reply tracked. Nothing sitting unanswered.

Centralised customer communication

All customer inquiries and complaints are now managed in one system. Leadership has full visibility across locations, and managers are accountable for responding to assigned messages.

Structured feedback workflows

Each location reviews feedback regularly, logs issues, and follows up systematically. Insights are no longer lost — they drive continuous improvement.

Integrated review management

RevVue enabled iSushi to collect and manage reviews directly on platforms like Google. Customers can easily leave feedback via SMS and other touchpoints, increasing both volume and visibility.

Customer satisfaction tied to incentives

Customer feedback is now directly linked to internal bonus structures. This ensures that every team, across every location, is aligned around delivering great customer experiences.

Results

Since implementing RevVue, iSushi has seen measurable improvements across both operations and customer perception:

  • +401% increase in Google reviews

  • 15,000+ customer reviews collected in 6 months

  • +11% increase in Google rating

  • +13% increase in guest retention

  • 0 missed enquiries, and no more lost catering bookings

“Now we have control. We can see what’s coming in, what’s been answered, and what needs follow-up - without spending more time.”

Looking Ahead

With ambitions to open 10 new locations over the next 3–5 years, iSushi is focused on scaling without losing the customer closeness that got them here. The next phase with RevVue is about moving from visibility to action - less reading through feedback, more being told what matters, what needs attention, and having more of it handled automatically.

Let RevVue handle routine guest inquiries automatically.

Your team shouldn't spend the day answering the same email.

Let RevVue handle routine guest inquiries automatically.

Your team shouldn't spend the day answering the same email.

Let RevVue handle routine guest inquiries automatically.

Your team shouldn't spend the day answering the same email.