No. Front has no native, purpose-built integration with SevenRooms, and the workarounds still cannot check availability or create a booking inside the conversation. Front is a collaborative shared inbox and customer-operations platform. SevenRooms is a reservations, guest-CRM and events platform used by premium and multi-concept restaurant groups, built around deep guest profiles and spend history. Front is arguably the closest horizontal tool to how booking enquiries actually arrive, which is what makes the missing piece so visible.
The short answer
Front can receive a SevenRooms enquiry as a conversation. It cannot do anything with it in SevenRooms. Checking the diary, holding a table, pulling up the guest's history, adding the occasion note: all of that still happens by hand, in SevenRooms, by a person.
Front + SevenRooms | |
|---|---|
Native integration | None |
Best available workaround | A Zapier or custom-API bridge that copies enquiry text into a conversation |
What the workaround still can't do | Check availability, create or amend a booking, read the guest's SevenRooms profile and spend history |
Front is not short of integrations. Its App Store carries more than 160, and the categories tell you who Front sells to: channels and messaging, voice and telephony, CRM and e-commerce, project management, knowledge, productivity, and, tellingly, whole categories for logistics and maritime and for travel. Front does build vertical integrations. It has simply not built one for hospitality.
What actually happens to a booking enquiry
Front's strength makes the workflow gap sharper rather than softer. It is genuinely good at the inbox part: shared visibility, assignment, internal comments beside the message, SLA rules and response-time reporting. A group running bookings through Front has solved the accountability problem. It has not solved the booking problem.
Here is the real journey of one enquiry when Front and SevenRooms do not talk to each other.
A returning guest emails to book an anniversary dinner for eight, mentions they came last year, and asks for the same corner table and the same champagne on arrival. The message lands in the shared inbox as a Front conversation.
An agent picks it up and reads it.
The agent opens SevenRooms in another tab, because Front cannot see the diary or the guest record.
They look up the guest's profile to find last year's booking, work out which table that was, check whether it is free on the requested date for eight, and read the notes on what the guest spent and preferred.
They create the booking in SevenRooms, re-keying the date, time, party size, the table request and the champagne note.
They switch back to Front and write the reply, referencing last year's visit.
They archive the conversation.
The guest replies: "Make it ten, and one guest is dairy free." Ten will not fit the corner table. The agent repeats steps 3 to 7.
Every enquiry is handled twice, in two systems, by a person copying the same fields between screens. Step four is where SevenRooms customers lose most: the guest history that justifies the platform's price is sitting in a tab the person writing the reply cannot see. One operations director described the inbox behind this workflow as "a black hole, no KPIs, no response rate, nothing," because the work happened in tabs and conversations that no report could see.
The sharper cost is the enquiry you never hear about again. Anniversary and celebration bookings are planned weeks ahead and shopped around, and the restaurant that replies with recognition usually wins. A roughly 40-venue entertainment group lost a single booking worth £40,000 because the enquiry arrived outside working hours and nobody replied in time. A three-site pizza group put it more bluntly about a 30 to 40 cover enquiry: "It just sat there. No one saw it. They went somewhere else." Front did not cause those losses. Routing bookings through a system that cannot book anything is what makes the delay inevitable.
What Front actually connects to
This is where Front differs from the other shared inboxes, and it is worth being precise about it. Front does not avoid verticals. Its App Store has dedicated categories for logistics and maritime and for travel, because Front sells hard into freight forwarding, shipping and travel operations, and it has built the connective tissue those industries need. So the honest statement is not that Front never integrates with operational systems. It is that Front went vertical for freight and not for hospitality. Search the App Store for SevenRooms and you will find nothing.
The available workaround is Zapier, and Front supports it properly, with one caveat worth knowing before you start: Front's Zapier integration can only reach shared inboxes, because the OAuth token is scoped that way. If your booking enquiries sit in an individual mailbox you will need a Front API token and Webhooks by Zapier instead. SevenRooms is on Zapier too, so the zap is buildable.
Then look at what you actually have. An enquiry can raise a Front conversation, and a SevenRooms event can post an update into one. That is notification, moving in one direction, with the enquiry treated as a message rather than a booking. It does not let the agent see the diary, pull the guest's spend history, hold a table, or write a booking from the reply window. Front AI is a capable set of tools: Copilot drafts and answers using past conversations, help content and connected systems, Autopilot resolves routine requests, and Smart QA and Topics analyse what is coming in. All of it is grounded in conversations and knowledge. None of it has a line into a reservation system. Copilot can write a warm reply about the corner table. It cannot find out whether the corner table is free.
Why this matters for booking enquiries
A support conversation and a booking enquiry look similar and behave nothing alike. A support conversation is resolved by a reply. A booking enquiry is only resolved when a table is held in the diary. That difference is the whole problem.
The shared inbox can write a polished reply. It cannot book the table. The transaction, the part that actually earns the cover, still lands on your team, one enquiry at a time. Front gives you the best-organised version of the old workflow: everyone can see the enquiry, everyone can see who owns it, and the booking still gets typed into another system by hand.
What it looks like when the tool is built for booking enquiries
The gap closes when the enquiry and the guest record sit on the same screen, so whoever replies can already see who is writing. This is what RevVue does, and it is easier to show than to describe.
Enquiries are sorted by venue as they arrive, which matters most for a group running distinct concepts under one company. A request for the chef's counter is never answered with the brasserie's availability, and the team works from one queue, by location, rather than tags standing in for venues.
One queue per venue, so a multi-concept group stops sorting its mail before it can answer it.
The AI reads each enquiry and drafts a reply in that venue's voice, grounded in its menus, its policies and the things its regulars ask for. For a group that has invested in knowing its guests, the reply reads like it came from the venue and not from a shared mailbox.
The draft arrives in the venue's own voice, ready for a person to approve or adjust.
Because it connects to the booking system, the AI does the step Front cannot: it checks availability and prepares the booking inside the same thread. Routine requests are handled on arrival, and the ones worth a person's attention, the anniversary tables and the large parties, are acknowledged straight away and held in a queue someone actually works.
High-value bookings acknowledged and prepared, waiting for approval instead of sitting unread.
And because every enquiry is tracked against a venue, the enquiry channel finally reports like the rest of the business. Response times, volumes and conversion per site: the one view a guest-CRM platform cannot give you, because the enquiry never reached it. Front reports on conversations and response times, and none of those numbers is a cover.
Response rate, volume and conversion by location, so the enquiry channel stops being a blind spot.
An honest note on where RevVue is today
RevVue's SevenRooms integration is in active development, and it is the most requested connection on the roadmap. That is the honest status. For now, groups run an email-only pilot that already delivers the inbox value shown above: location-aware routing, instant acknowledgement, AI-drafted replies, high-value bookings surfaced, and reporting by location. The direct booking-system connection will deepen that when it lands, but it does not gate the value you get today. The UK AI is in pilot.
This is the move the Brasilia Group made, off a horizontal helpdesk and onto an inbox built for the job. Their founder, Nikolaos Kiosses, put it plainly: "The transition from Zendesk to RevVue has been a game changer."
The wider category view is in shared inbox software for restaurants, and if your enquiries currently sit in Microsoft 365, running a shared Outlook inbox for a restaurant group covers that setup and its limits. To see what the AI would have said to a real enquiry your team received last week, book 20 minutes.
Frequently asked questions
Does Front integrate with SevenRooms?
No. Front has no native integration with SevenRooms, and no restaurant booking system appears in the Front App Store. Because both tools are on Zapier you can build a bridge that turns an enquiry or a booking event into a Front conversation, but it only moves information one way. It cannot check availability, create or amend a booking, or read the guest's SevenRooms profile.
Can I connect Front and SevenRooms with Zapier?
Loosely, yes, with one caveat. Front's Zapier integration can only access shared inboxes, because the OAuth token is scoped that way. If your booking enquiries arrive in an individual mailbox you will need a Front API token and Webhooks by Zapier instead. Either way the zap gives you notification rather than capability: the agent still opens SevenRooms in another tab to check the diary and create the booking.
Why does Front integrate with logistics tools but not booking systems?
Because Front has chosen its verticals, and hospitality is not one of them. Front's App Store has dedicated categories for logistics and maritime and for travel, reflecting a strong customer base in freight, shipping and travel operations. That shows Front is willing to build deep vertical integrations. It has simply not built them for restaurant booking systems, so a restaurant group gets the general-purpose shared inbox rather than an industry-aware one.
What do restaurant groups use instead for booking enquiries?
Most run booking enquiries through a shared inbox and accept the double-handling, because no horizontal tool solved the booking side. A purpose-built option is RevVue, which is location-aware and whose AI checks availability and prepares the booking inside the conversation. Its SevenRooms integration is in active development, with an email-only pilot available now.
